Many companies provide customer support through social media and messengers. However, almost all social media platforms and messengers do not transmit data that can identify the user. This creates difficulties because often potential, new, or VIP clients receive support under different conditions. Moreover, sometimes it's challenging to answer a customer's question without their account data.
Identifying users in chats is a rather complex task because simple methods have their disadvantages:
- if you ask the user for their data (such as email address or phone number), the user might provide either someone else's data or the company's general email or phone number instead of their personal information;
- if you try to verify their identity through another channel (for example, sending a code via email or SMS), you can still encounter delivery problems due to spam policies of email services or restrictions on delivery networks and zones by SMS providers.
The optimal solution is to identify the user through a unique code associated with their specific account, which can be obtained within the user's account itself. For instance, in the customer's personal account on your service or in your mobile application.
This is precisely what is enabled by:
- a new type of widget and a new API method that generates a code linked to a specific user;
- new conditions in the rules that help automate the user identification process, ensuring that agents join the chat only after successful verification.
The new features and setup details for the widget and rules are thoroughly covered in our
knowledge base. Here, we will highlight the key points.